Our Mission

ApSeed aims to significantly increase literacy among socio-economically disadvantaged children before entering Kindergarten.


Program Overview

Our target market is socio-economic disadvantaged (SES) children aged 0-4. ApSeed provides a customized eReader (Seedling), at NO cost to SES children for a three-year period. The Seedling is uniquely designed to improve literacy and strengthen vocabulary.

Our stakeholders include the parents/caregivers, they are vital for:

  1. Reading TO the child
  2. Reading WITH the child
  3. Allow the child to read FROM the Seedling 

In the beginning, the child is dependent on their parent/caregiver to read to them. With time, the child becomes independent and is able to read by themselves.

ApSeed's overarching goal is to eliminate the 30 Million Word Gap. This gap was discovered in a study conducted by Hart and Risley. The 30 Million Word Gap found that the average child in a non-SES family hears 45 million words. A SES child hears only 15 million words.  And many of those 15 million words are negative. We provide reading materials and three years of support as an "early intervention" method to erase the 30 Million Word Gap. We distribute Seedlings through virtually every early childhood location in our target markets. 

Our bold vision to success is to have the highest third grade reading pass rate in the country. Learning via eReaders is more accepted now. The children we reach increase literacy by using the customized eReader we provide. We are helping children build their vocabulary at an early age. 

Currently, approximately 3,600 Seedlings will be use by July, 2018 with a goal of 6,000 by year end. We are in a hurry! 


Very Early Intervention

We provide "early, systematic intervention" by providing FREE eReaders to ALL low-income children ages 0-4 years old. This eReader is custom designed and called a Seeding. It has a protective cover, handle, and kickstand. The Seedling is loaded with literacy applications approved by Kindergarten experts for content. Specifically, these apps prepare the child for Kindergarten.

No Wi-Fi connection, camera or flashlight. The value is only to the child. We have 3,600 Seedlings “in the field”, with a goal of 6,000 Seedlings by the end of 2018.

Our model is scalable. We are "vertically integrated" - device design, production, assembly, distribution including three years of management. Recently, we built 2,000 Seedlings in two days, assembled them using another non-profit in about three weeks, create high volume distribution points and deployed in 45 days. We are "in a hurry" and are excited about expanding our footprint.


Our Monitoring Process

Our model includes three principles.  First, our delivery method is "hub-and-spoke".  To help with our scalability, we distribute via organization, not individuals.  Second, our maintenance method relies on "train-the-trainers" to manage the daily troubleshooting at each location. And third, our monitoring principle of "eyes on- hands off" allows us to collect large amounts of data through automated outreach methods.

Our parent orientation for the Seedling takes only minutes. 

The TWO main parent/caregiver requirements are:

1) an application/pledge form completed by the parent/caregiver, BEFORE receiving the Seedling

2) emphasize the importance of completing the quarterly survey on usage.

After the Seedlings are distributed, ApSeed monitors Seedling usage via our automated system of e-mails, text, links and data retrieval. These data are patiently compiled to ultimately measure impact on the Kindergarten assessment pass rate.

To date, our research shows personalized learning is achieved through age appropriate apps. We have a range of age appropriate apps so the child can select ones matching their educational level. 

Child behavior has improved in locations where there are groups of children who play together. They use the apps in a peer support setting. Peer-to-peer learning is achieved when groups of children use Seedlings together.


Bold Intention

Today, we are currently operating in two counties in North Carolina - Rowan and Davie. Our model is now scalable to expand as funding becomes available. We hope to connect the entire state of NC to embrace our concept and develop a statewide early childhood intervention program. We intend to disrupt the stagnation of SES learning. By giving ALL children a chance to be Grade proficient in Kindergarten and First grade, we can break the poverty cycle. That's our bold intention.