ApSeed to Deploy 1,000 E-readers

SALISBURY - After nearly two years and a name change, ApSeed (formerly Appleseed) has its e-reader distribution down to a science. But the 1,000 e-readers in the latest shipment have a few new bells and whistles.

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Rebecca Rider
‘Appleseed’ undergoes rebranding, changes in e-reader model

“ApSeed,” formerly AppleSeed, underwent a name change in recent months because of copyright concerns with Apple Inc. The local organization began in early 2016 and combats low reading scores among at-risk youth to age 4 by providing them with e-readers.

“We’re now calling the device a seedling, to help children grow in their language development. So we’re rebranding a little bit,” ApSeed founder Greg Alcorn said.

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Rebecca Rider
Appleseed expands, receives grant

While Appleseed collects data in the hopes of a countywide launch to all eligible households, founder Greg Alcorn, who also serves on the N.C. Board of Education, said the organization has been seizing other opportunities, as well.

Appleseed was recently approached by both Partners in Learning, an inclusive child-care facility in Salisbury, and by the city about providing e-readers to children.

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Rebecca Rider
Editorial: Appleseed is planting possibilities

After a successful trial run involving 60 specially outfitted Kindles last year, Alcorn and crew recently distributed more than 500 Kindles to preschoolers in local Head Start programs. The electronic devices are loaded with programs targeting early literacy skills. The Kindles cannot be used to go on the internet or load other games. They are strictly for Appleseed, and they have nearly indestructible covers.

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Rebecca Rider
Appleseed finishes big push

Over the past week, Appleseed workers have said they’ve heard numerous parents commenting that “now they’ll get their phone back” and that they won’t have to worry about their children hopping onto YouTube or stumbling onto sites they shouldn’t see.

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Rebecca Rider